Data Privacy Policy

How qualitavyk collects, uses, and protects your personal information

This privacy policy explains how qualitavyk Ltd ("we", "us", "our") collects, uses, and protects your personal data when you visit our website or use our services. We are committed to protecting your privacy and ensuring transparency about our data practices.

Last updated: January 2026

Data Controller Information

qualitavyk Ltd is the data controller for personal data processed through our website and services. We are registered in Ireland under company registration number CRO586947 and our registered office is located at Nassau Street 163, Limerick, V04 8733, Ireland.

Data Collection

We collect personal data in several ways when you interact with our website and services. The data we collect includes information you provide directly to us, such as when you fill out contact forms, request consultations, or communicate with our team. This may include your name, email address, phone number, company name, and any messages or enquiries you send to us.

We also automatically collect certain technical information when you visit our website, including your IP address, browser type, device information, pages visited, time spent on our site, and referring websites. This data collection helps us understand how visitors use our website and improve our services accordingly.

How We Use Your Information

We use the personal data we collect for several legitimate business purposes. When you contact us through our website, we use your information to respond to your enquiries, provide requested information about our analytics services, and communicate with you about potential business opportunities. We use of your data also includes sending relevant marketing communications about our gym analytics solutions, though you can opt out of these at any time.

The technical data we collect helps us improve our website performance, ensure security, and provide a better user experience. We may also use aggregated, anonymised data for business analysis and to better understand market trends in the fitness industry.

Legal Basis for Processing

Under GDPR, we process your personal data based on the following legal grounds:

  • Consent: When you provide explicit consent for marketing communications or cookie usage
  • Legitimate Interest: For website analytics, security, and business development purposes
  • Contractual Necessity: When processing is necessary to provide our services or respond to your requests
  • Legal Obligation: When required to comply with applicable laws and regulations

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

For detailed information about the specific cookies we use and how to control them, please refer to our Cookie Policy.

Data Sharing and Third Parties

We do not sell, rent, or trade your personal data to third parties. We may share your information with trusted service providers who assist us in operating our website and delivering our services, such as hosting providers, email service providers, and analytics platforms. These third parties are contractually bound to protect your data and use it only for the specified purposes.

We may also disclose your personal data if required by law, to protect our rights or property, or in connection with a business transfer or acquisition.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected. Contact form submissions and enquiries are typically retained for up to 3 years to maintain our business records and provide ongoing support. Website analytics data is retained according to our analytics provider's retention policies, typically 26 months for Google Analytics.

Marketing communication data is retained until you unsubscribe or request deletion. We will securely delete or anonymise your personal data when it is no longer needed, unless we are required to retain it for legal or regulatory purposes.

Your Rights

Under GDPR, you have several important rights regarding your personal data:

  • Right of Access: You can request a copy of the personal data we hold about you
  • Right to Rectification: You can ask us to correct inaccurate or incomplete data
  • Right to Erasure: You can request deletion of your personal data in certain circumstances
  • Right to Restrict Processing: You can ask us to limit how we use your data
  • Right to Data Portability: You can request your data in a portable format
  • Right to Object: You can object to certain types of processing, including marketing
  • Right to Withdraw Consent: You can withdraw consent for processing based on consent

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. This includes encryption of data in transit and at rest, secure hosting environments, regular security updates, and access controls limiting who can view your information.

While we strive to protect your personal data, no internet transmission or storage system can be guaranteed to be 100% secure. We encourage you to take steps to protect your own data, such as using strong passwords and keeping your contact information up to date.

International Data Transfers

As we are based in Ireland (EU), your personal data is primarily processed within the European Economic Area (EEA). If we transfer data outside the EEA, we ensure appropriate safeguards are in place, such as adequacy decisions, standard contractual clauses, or other approved transfer mechanisms.

Contact Information

If you have any questions about this privacy policy or wish to exercise your rights, please contact us using the following details:

We aim to respond to all data protection enquiries within 30 days. If you are not satisfied with our response, you have the right to lodge a complaint with the Irish Data Protection Commission or your local supervisory authority.

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices, services, or legal requirements. When we make significant changes, we will notify you by posting the updated policy on our website and updating the "last updated" date. We encourage you to review this policy periodically to stay informed about how we protect your data.

Children's Privacy

Our website and services are not directed at children under 16 years of age. We do not knowingly collect personal data from children under 16. If we become aware that we have collected personal data from a child under 16, we will take steps to delete such information promptly.